What is dynamic pricing and how is it used in e-commerce?
What is dynamic pricing and how is it used in e-commerce?
发布时间：2025-02-24 14:17:18
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答案：In dynamic pricing, the price of a product varies depending on the demandCharacteristics of the customer or the supply situation of the seller. For instance, online retailersFrom Amazon to Walmart change prices on many products based on time of day, demand for theProduct, and users' prior visits to their sites. Using big data analytics, some online firms canAdjust prices at the individual level based on behavioral targeting parameters such as whether theConsumer is a price haggler (who will receive a lower price offer. versus a person who acceptsOffered prices and does not search for lower prices. Prices can also vary by zip code, with higherPrices set for poor sections of a community. Uber, along with other ride services, uses surgePricing to adjust prices of a ride based on demand (which always rises during storms and majorConventions..Difficulty: ChallengingAACSB: Application of knowledge; Written and oral communicationLO: 10-1: What are the unique features of e-commerce, digital markets, and digital goods?
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