I.2.Scale Design (8 points) A researcher wishes to know about consumers’ perception of Mushroom King on the following attributes: a. price b. quality c. brand image d. tasteI.2.1.There are different types of scales that could be used in survey, such as comparative and noncomparative scales. Please specify two major types of noncomparative rating scales (2 points). And identify the types of data (nominal, ordinal, interval or ratio) that is obtained by using these scales respectively. (2 points)