答案:【计分规则】: The Industrial Organization model suggests that above-average returns for any firm are largely determined by characteristics outside the firm. 5This model largely focuses on industry structure or attractiveness of the external environment rather than internal characteristics of the firm. 5The Resource-Based model suggests that above-average returns for any firm are largely determined by characteristics inside the firm.This model focuses on developing or obtaining valuable resources and capabilities which are difficult or impossible for rivals to imitate.