(单选题 ) Sudha started her small-scale business of making Pickles along with few of her neighbours using their free time at home. They named their venture ‘Home sweet Home’. They were able to supply the entire district. One of the members suggested that they should expand and start selling to other states. When she discussed the same to her husband, he suggested that they have to properly look into the environment analysing the competitors. He suggested Sudha to: