Chevon’s Champagne is considering small-scale entry into the European market. What would be a disadvantage of small-scale entry for this firm?

A、
possibility of escalating commitment leading to major financial losses
B、
limited availability of resources for use in other markets
C、
lack of flexibility associated with strategic commitments
D、
increase in economic exposure due to minimal time spent in evaluating a foreign market
E、
difficulty of building market share and capturing first-mover advantages