Why is the trailer“What is Peppa?” making the buzz on social media?

A、The topic of the trailer is family and grandpa’s deep love for little grandson, which could easily resonate with the audience.;

B、It discusses a topic that lots of Chinese family can relate to: rural exodus.;

C、The timing is also perfect: the trailer was released just before Chinese New Year. ;

D、The image of the Peppa Pig made by grandpa was really cool and innovative, creating numerous reposts online.