名词解释IMC——Integrated Market Communication
名词解释IMC——Integrated Market Communication
发布时间：2025-02-04 09:05:07
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答案：答案:即整合营销。是指以消费者为核心的企业行为和市场行为,综合协调地使用各种形式的传播方式,以统一的目标和统一的传播形象,传播一致的产品信息,实现与消费者的双向沟通,迅速树立产品品牌在消费者心目中的地位,建立产品品牌与消费者的联系。
相关试题
- 1.名词解释IMC——Integrated Market Communication
- 2.Salena uses IMC research to diagnose possible communication problems before a campaign begins.
- 3.integrated
- 4.integrated control
- 5.[简答题]integrated circuit
- 6.What is the integrated approach?
- 7.integrated mobile services
- 8.3. integrated circuit
- 9.1.3What is intercultural communication?
- 10.What is the key to direct marketing success in an IMC program?
